MyGoodDeed Inc. is a national nonprofit organization that led the successful seven-year effort, culminating in 2009, to establish September 11 as a National Day of Service and Remembrance. Today MyGoodDeed oversees on behalf of the 9/11 community this historic observance, working with many organizations to build public participation and support. The overall mission of the group is to honor the victims of 9/11 and those who rose to service in response to the attacks by encouraging all Americans and others throughout the world to pledge to voluntarily perform at least one good deed, or another service activity, on 9/11 each year. In this way the organization hopes to create a lasting and forward-looking legacy -- annually rekindling the spirit of service, tolerance and compassion that unified America and the world in the immediate aftermath of the 9/11 attacks.